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The 6 steps for advertising on Walmart Marketplace

Jun 5

Walmart is a globally recognized retail and grocery store that has been operating in the United States since 1962. With over 11,000 stores worldwide, Walmart is one of the largest retailers in the world. They offer a wide variety of products including clothing, food, electronics, home goods and more.

In 2015, Walmart spent $1 billion on advertising in the U.S. alone—and that number is expected to rise even higher as they move into new markets around the world. They are one of the largest retailers in the world, with a global footprint that includes both brick-and-mortar stores as well as ecommerce sites. This gave rise to an increase in the number of walmart account management agencies. 

Benefits of Advertising on Walmart

Advertising on Walmart is a great way to reach a highly-targeted audience. Walmart's massive user base includes both shoppers and non-shoppers, which makes it a great place to advertise if you're looking to reach out to people who may not be aware of your product or service.

That's why advertising on Walmart can be a great way to reach your target audience and make money.

Here are some of the benefits of Walmart marketplace advertising:

A large and diverse audience

Walmart has close to 3 million employees across the country and more than 2 million customers daily, so if you want to reach a large number of people in a short amount of time, advertising on Walmart could be a good option for you.

Reach potential buyers when they're ready to buy

Walmart offers a variety of products at affordable prices that appeal to different types of shoppers. This enables them to appeal to everyone from budget shoppers looking for deals on groceries to high-end shoppers who want luxury items at affordable prices.

The ability to test out new products before committing

If you're trying out a new product line or launching something new into the market, you can use Walmart as an inexpensive way to test out how well it will perform before investing heavily in it by putting it up for sale elsewhere.

Attracts High traffic

Walmart is one of the most popular websites in the United States, with over 60 million monthly users, according to This means that your ads will be seen by a large audience, which increases the chances that someone will click on them and buy your product. Their company motto is "Save Money Live Better" which means that they have something for everyone: groceries, clothing, shoes and electronics, just to name a few categories where Walmart reigns supremely!

Targeted advertising

You can choose to target specific audiences based on demographic information such as age range and gender. This means that you can ensure that only people who are likely to buy your product see your ad, which helps you save money by not paying for clicks from people who aren't interested in what you're offering.

How Does Walmart Advertising Work?

Walmart is one of the largest retailers in the world. It has stores in all 50 states, as well as locations in Puerto Rico and Guam. In addition to being known for its low prices, the company also offers its customers a wide range of products and services including groceries, clothing, electronics and more.

The company’s advertising strategy includes television commercials that air during prime time viewing hours, billboards placed near Walmart locations and magazines that contain coupons for items sold at the store. The company also works with local schools and organizations to help them raise money by selling goods at their events or by using Walmart gift cards. In addition to its brick-and-mortar locations, Walmart also operates online at as well as through its mobile app. The company offers both physical goods and services through its online store, including clothing, electronics and home goods; it also offers financial services through a partnership with American Express.

In 2018 alone, Walmart generated $500 billion in sales across the globe (source). This number represents an increase of approximately 10% from 2017 (source). In total, they have made more than $1 trillion in revenue since their founding in 1962!

So how does a company that big really work?

Let us take a look at some of their advertising strategies!

Walmart Advertising Strategies

Walmart has a long history of advertising, but in recent years they have begun to employ more advanced and sophisticated strategies. They have even been named one of the top 10 best advertisers by Advertising Age magazine.

Their advertising strategy is different because it is not just about getting people to buy their products. It is also about selling them on the idea that Walmart makes their life easier, or at least as easy as possible.

Product Centric Approach

One strategy is to focus on the products themselves. Walmart offers a wide variety of items, including clothing, electronics, food, and home goods. It could advertise these products by emphasizing what makes them unique and why they're worth buying.

People Centric Approach

Another strategy would be to focus on the people who work at Walmart. People are attracted to companies that offer good benefits and opportunities for advancement, so it could be beneficial for Walmart to highlight this aspect of its culture in its ads—especially since many people view working at a big corporation as being less than ideal.

Ease in Shopping at Walmart

A third strategy would be to emphasize how easy it is for customers to shop at Walmart. This might involve highlighting how many locations there are around the country or showing shoppers taking advantage of free shipping offers or other perks like price matching or price adjustments if prices drop within 14 days after purchase date.

Use of Discount Coupons

One of their most popular strategies is their use of coupons. Every year they offer thousands of coupons that can be found in newspapers, magazines and online. These coupons allow customers to get great deals on products they need or want without having to pay full price for them.

Correct Product Placement

Another strategy that Walmart uses is product placement in movies and television shows. They have worked with many producers to ensure that their products are seen by millions of people on a daily basis without having to pay for advertising costs associated with these types of productions. This type of advertising helps create brand recognition among customers who are familiar with particular actors or actresses.

How to Advertise on Walmart Marketplace?

Advertising on Walmart Marketplace can be a great way to get your products in front of the right people. It's important to follow these six steps to ensure that you're getting the most out of your campaign:

Choose your audience

You can target people based on their interests, location, gender, and age when it comes to advertising on Walmart Marketplace. This will help ensure that you're only reaching people who are likely to be interested in your product.

Create an ad

This will allow you to set up what your ad looks like and what type of content will show up on it (such as videos or text).

Set a budget

You'll have the option to spend anywhere between $1- $10 per click for ads on Walmart Marketplace. This means that if you choose a high enough budget for your campaign, then there's no limit on how many times someone might see your ad!

Targeting options

There are two main ways in which you can target customers on Walmart Marketplace by demographics such as age range, gender and location; or by interests such as keywords (such as "organic food"). You can also run ads across both platforms Walmart's website and its app at the same time.

Create a landing page for each of your products

This will not only help you increase sales, but also give customers the information they need about shipping and returns before they buy from you!

Track your results and get paid

Focus on the results that you get after going through in depth analysis of your advertising campaigns. At the end, you will earn fortune for the efforts you have done!


Walmart marketplace is a great place to sell your products. You can sell anything from crafts to electronics on the site. There are many benefits of using Walmart marketplace to drive sales. You can learn all about those in this article. It’s important to heed these tips as you work with Walmart marketplace, as the tool can be a valuable asset to your business’s growth. By providing an engaging interface for your customers and consistent inventory for yourself, you can help create a mutually beneficial relationship with this marketplace giant.